Spotting the Right Seller: How Motivation Can Work in Your Favor
Published | Posted by Bob Allen
When it comes to buying real estate, a seller’s motivation can be a powerful tool in your favor. A highly motivated seller is often more willing to negotiate on price, terms, and timing—making it easier for you to secure a great deal. But first, you need to understand why they’re selling.
Understand the Seller’s Situation
If you get a chance to speak with the seller or their agent, ask:Why is the home on the market?Common reasons include job relocations, downsizing, divorce, or financial hardship. Once you understand the reason, you may be able to structure your offer in a way that solves their problem—whether it's a fast closing, flexible terms, or upfront cash.
For instance, if a seller needs to relocate quickly, a quick closing might be more valuable to them than a higher offer. In these cases, your ability to move fast could help you negotiate a lower price.
How to Recognize a Truly Motivated Seller
- Genuinely motivated sellers tend to be cooperative, transparent, and ready to make things happen. Here are a few signs of motivation:
- Willingness to negotiate
- Prompt responses to offers and inquiries
- Home is priced competitively or slightly below market
- Property is well-presented and ready for sale
- Seller has a clear timeline or urgency
Red Flags: Sellers You Might Want to Avoid
- Not all sellers are as motivated as they claim. Some may stall or mislead, which can waste your time or complicate the transaction. Watch out for signs such as:
- Delays in scheduling appraisals or inspections
- Unresolved legal or financial issues (e.g., property liens)
- Disputes over property ownership
- Hesitation around move-out timelines
- No clear plan for where they’re going next
While you may not find a “perfect” seller, with the right questions and a little due diligence, you can separate the serious sellers from those who aren’t ready or willing to make a deal.
Related Articles
Keep reading other bits of knowledge from our team.
Request Info
Have a question about this article or want to learn more?