When it comes to buying real estate, a seller’s motivation can be a powerful tool in your favor. A highly motivated seller is often more willing to negotiate on price, terms, and timing—making it easier for you to secure a great deal. But first, you need to understand why they’re selling.
Understand the Seller’s Situation
If you get a chance to speak with the seller or their agent, ask:Why is the home on the market?Common reasons include job relocations, downsizing, divorce, or financial hardship. Once you understand the reason, you may be able to structure your offer in a way that solves their problem—whether it's a fast closing, flexible terms, or upfront cash.
For instance, if a seller needs to relocate quickly, a quick closing might be more valuable to them than a higher offer. In these cases, your ability to move fast could help you negotiate a lower price.
How to Recognize a Truly Motivated Seller
Red Flags: Sellers You Might Want to Avoid
While you may not find a “perfect” seller, with the right questions and a little due diligence, you can separate the serious sellers from those who aren’t ready or willing to make a deal.
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