How to Choose the Right Real Estate Agent for You

How to Choose the Right Real Estate Agent for You

Published | Posted by Bob Allen

Not all agents are created equal—and choosing the right one can make a significant difference in your buying or selling experience. The most effective agents bring more than just a license to the table—they bring local expertise, strong industry connections, and a commitment to serving your unique needs.

What to Look for in a Great Agent

Here are key qualities and qualifications to consider:

  • Industry Connections: Your agent should be well-connected within the real estate community and aware of the latest listings, trends, and off-market opportunities.
  • Market Knowledge: They should have in-depth knowledge of recent sales, pricing trends, and current listings in your area.
  • Marketing Strategy (for sellers): Ask about their plan to market your home—online, offline, and through their network.
  • References: Request at least four recent and reliable references to hear firsthand what past clients experienced.
  • Professional Traits: Look for someone who is honest, assertive, and a good communicator who understands your goals and respects your time.

Why Local Matters

Choosing a local agent offers a big advantage. They know the neighborhoods, schools, pricing trends, and what buyers or sellers are looking for in your specific area. That local insight can give you a competitive edge—whether you're trying to get top dollar for your home or find the right property at the right price.

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